The electric and the pick-up: each of the manufacturers challenged the other on their favorite field, mid-November, in Los Angeles.

Along the sprawling urban highways of Los Angeles, the faces of Matt Damon and Christian Bale appear from time to time to encourage Californians to go see the Ford versus Ferrari (Le Mans 66, in French cinemas) on the big screen. At the same time story of friendship between pilots and story of a legendary rivalry between manufacturers, the film echoes another duel, very contemporary this one, which one could summarize in a title: Ford versus Tesla.

Futuristic show versus futuristic show, it was in the City of Angels, in California – the American Eldorado of zero emission vehicles – that it all happened, a few days apart and less than five hundred meters away. In Hawthorne, half an hour from downtown buildings, Sunday November 17, forty-eight hours before the opening of the Los Angeles Motor Show, Ford had kicked off the challenge, unveiling the first car 100% electric in its history: the Mustang Mach-E (pronounced “maki”), which will be marketed in late 2020-early 2021.

The place was not chosen by chance: a hangar located a few tens of meters from the design center of Tesla, the firm co-founded by Elon Musk and dominant in battery vehicles in California (more than 80% of the pure market electric). As if to taunt her better.

That evening, hundreds of journalists and Ford guests were able to admire the giant electric sculpture of a galloping wild horse, hear an enthusiastic choir of Detroit youth, and meet the star guest of the event, Idris Elba, British actor son of a worker at the London factory at Ford-Dagenham. The venerable Michigan auto firm wanted to make it known that Hollywood and Silicon Valley did not have a monopoly on glamor and creative energy.

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“Strategic choice”

As for the Mustang Mach-E, with its giant screen, its range of 400 to 600 kilometers, its unusual Internet sales channel for Ford, its powerful GT version (from 0 to 100 km / h in less than three seconds), its SUV silhouette (4 × 4 urban) up to date and its competitive entry price for the category (49,000 euros before purchase aid), it has the means to come and tease the racing cars of Elon Musk.

It could in particular overshadow the future Model Y, the SUV version of Model 3, the California brand’s bestseller. “For the first time, an electric car is able to compete with the Tesla,” said Donald Buffamanti, founder and director of the specialized site and Californian automotive social network